Assessment of value perception in delivery services at pick-up points: case study in Book Subscription Club
DOI:
https://doi.org/10.54139/riiant.v7i27.160Keywords:
perceived value, pickup points, willingness to pay, subscription clubAbstract
The company under study has been facing problems with the delivery of its product and one of the solutions would be the implementation of delivery service at pickup points, which is one of the trends in the ecommerce market. To gain competitive advantage, one of the most important measures to be evaluated is the perceived value. With this in mind, this paper has developed an instrument to evaluate the perceived value of a book subscription club's customers in relation to delivery at pickup points, seeking to identify the main value attributes and willingness to pay for that service. From the analysis, it was possible to verify that the clients value more the attributes of quality and of emotional response, and that the majority would opt for the delivery in pickup point if obtained some discount.
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